
3D CONCEPT ART / ART DIRECTION
Shape the Visual Identity of Your Project
Before the first frame is rendered or the first model is built, you need to know what your project looks and feels like. That’s where we come in.
At EERIE Design, we specialise in 3D concept art, look development, and art direction that helps projects define their visual voice, bold, stylised, photoreal, abstract, whatever best fits the story you want to tell.
Whether you're building an animation, a virtual experience, a product launch, or an exhibition, we help you translate early ideas into clear, inspiring visuals that guide the creative process.
Our work includes:
3D Concept Art - for environments, props, characters, products
Look Development - style frames, lighting moods, palettes, visual tone
Art Direction - defining cohesive styles across full productions
Key Visuals & Pitch Art - to support funding, marketing, or production buy-in
Why Strong Visual Development Matters
A project that looks great sells itself to clients, funders, and audiences alike. Early concept art and visual direction give teams something concrete to align around, helping:
Win funding or approval
Clarify creative direction
Save time and budget downstream
Inspire teams and stakeholders
Create consistency across production
Good art direction helps the whole production run smoother and ultimately delivers a stronger, more memorable result.
How We Work
Every project is different, that’s why our process is flexible:
We can start from a loose idea or work alongside your creative director to shape detailed visuals.
Our process typically includes:
1. Visual Research & Moodboarding
2. Exploratory Concepts & Style Tests
3. 3D Concept Art & Look Frames
4. Art Direction Documentation & Guides
5. Final Assets Ready for Production / Pitch / Marketing
We tailor our approach to fit your pipeline so whether you need fast pitch visuals or detailed production guides, we can support your project at any stage.
We know that great visual development isn’t just about making something beautiful, it also has to serve the project’s goals. Our team always keeps the bigger picture in mind:
Will this style work in your chosen pipeline and budget?
Is the art direction flexible enough for different media?
Does the concept art communicate the right story and tone?
Can this visual identity evolve with your brand or IP?
We bridge artistic creativity and production practicality, so you get concept art and direction that looks amazing and works in the real world.
Creative & Practical
Design-Driven Worlds. Stylized or Cinematic.
Visual concepts that set the tone, crafted with intention, atmosphere, and narrative clarity.
Our approach to concept art and visual direction blends storytelling with design precision. Whether you're building a sleek architectural pitch or a stylized campaign, we shape the aesthetic language colors, form, mood to elevate your project. Expect rich world-building, sharp direction, and visuals that resonate.
Who We Work With
We regularly partner with:
Animation & game studios
Film & TV virtual production teams
Architects & designers
Cultural institutions & museums
Product & marketing teams
Advertising & creative agencies
Whether you're a solo creative or a large production team, we adapt to your workflow.
Let’s Talk
Got a project that needs sharp, professional previz? We’d love to hear about it.